Profile:
Large international software company
Event:
Branding event associated with major
industry conference in Southeast
Attendees:
Purchasing executives and
professionals from Fortune 500
companies
Details:
Client wanted a unique and
innovative approach to market their
product to a sophisticated audience
Goals:
Create impact and enhance branding
Results, in their own words:
“I was planning an event for 600
conference attendees and needed
several entertainment options.
During that period, I had the great
pleasure of working with Lee Lentz
to develop a magic show that
incorporated the dynamics of my
company's software package.
Lee is a hard-working, resourceful,
creative, and solution-oriented
person who was frequently able to
come up with new and innovative
approaches to market our software
through his magic show. He was able
to deliver our message effectively
and effortlessly. He invariably
understands the importance of making
an impression from the outset. I
cannot remember an instance when he
did not reply to me in a timely
manner.
On the interpersonal side, Lee has
superior verbal communication
skills. He got along extremely well
with the staff at the venue and our
staff coordinating the event. He is
highly respected, as both a person
and a professional, by the SAS
employees and conference attendees
to whom he performed.
In closing, based on my experience
working with Lee, I can unreservedly
recommend Lee Lentz of Infinity
Partners. . . We have recommended
Lee to our entire marketing staff to
be used at corporate events
representing SAS throughout the
United States.”
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Profile:
Leading edge marketing company
specializing in automotive industry
Event:
Major industry trade show on West
Coast
Attendees:
Corporate executives, professionals,
business owners
Details:
A very competitive industry and
trade show environment
Goals:
Close sales, gather leads, increase
name recognition
Results, in their own words:
“The attendees are sophisticated
professionals, and at first I was
hesitant if a magic presentation
would be effective, and how our
information would be delivered.
This trade show spans four days, and
by noon on the second day we had
gathered more qualified leads, made
more presentations and closed a
greater volume of sales than was
recorded for the entire show last
year. This year’s show ended up
being the best show in our company’s
history . . .”
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Profile:
Established manufacturing company
Event:
Major industry trade show in
Southeastern U.S.
Attendees:
Small business owners/blue collar
workers
Details:
This show is a major component of
the company’s sales and marketing
strategy
Goals:
Increase booth traffic and leads,
enhance branding
Results, in their own words:
“After one day of watching Lee
perform and seeing the result in
booth traffic, the sales reps were
asking me if I had booked him for
next year yet! We were the envy of
everyone around us . . .”
But what was most impressive, and
the major reason we did ask Lee back
for next year's show, was the way he
blended our key marketing messages
into his magic presentation, and
repeated those messages over and
over throughout the three days. Lee
and Vanessa's knowledge of marketing
communications as well as magic is
remarkable.”
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