In addition to visiting as many booths as
possible, attendees at most trade shows and
conventions are hurrying to meetings, education
sessions and other events. Their time in the
exhibit hall is limited, and as they walk down
isle after isle of exhibit booths, they
experience information overload. How do you
break through the “noise” and drive your message
home? We do it with magic, but the results are
no illusion.
We understand the challenges of face to face marketing. Our expertise has produced results for companies across America at trade shows, conferences and other events. We help you:
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- Increase Tradeshow Booth Traffic
- Inform and Persuade Prospects
- Educate Customers
- Gather More Qualified Sales Leads
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- Enhance Brand Positioning
- Generate
Print Media Attention
- Free
Television
Exposure
- Reach More People with Your Message
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Our presentations are based on the AIDA communication model (an acronym for attention, interest, decision and action.) Before prospects are moved to take action, you must capture their attention. One you catch their eye, information must be presented in a format that is interesting and easy to understand. Only then will people make a decision to tune in more closely. At that point, they are ready to take action.
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PHASE 1:
RESEARCH
We get to know your company,
its “personality”, and its unique
benefits. We study and analyze your
marketing literature and tools,
including your website.
Through dialog with you and the use
of an in-depth questionnaire, we
discover your goals for the trade
show, information about your target
audience, and the most important
impressions you want them to absorb.
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PHASE 2:
CONTENT DEVELOPMENT
Based on the
information gathered in phase one,
we create the content of the
presentations. The process begins
with development of magic effects
that illustrate your messages.
Your logo and tag lines are
incorporated into the material.
Sound effects and music are
carefully selected to enhance the
tone of the presentation. For every
effect, story lines are written,
fine-tuned, memorized, and then
rehearsed.
Each presentation consists of a
variety of magic effects. The
content is varied throughout the
day, so visitors who return to your
booth exhibit will see something different.
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PHASE 3:
ACTION
The initiative comes
together in a series of dynamic,
polished presentations on the trade
show floor. As Lee and Vanessa each
take their places, their teamwork
becomes evident.
Lee’s execution of the effects is
flawless, and his delivery is
energetic and inviting. Vanessa’s
behind-the-scenes involvement is
low-key and almost imperceptible as
she pre-qualifies sales leads with a
few simple, friendly questions,
signals cues, and helps draw and
direct the crowds.
The culmination is a series of
presentations that dramatically
increase the effectiveness of your
exhibit.
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