Walk around any trade show and you can quickly fill a bag with promotional products and give-aways aimed at advertising a company and its products. But, how many of those give-aways are truly effective? A carefully chosen premium contributes to the overall success of your exhibit. When selecting promotional items for a trade show, there are several questions to consider.

• Does the item compliment your marketing theme?
• Does it communicate your message clearly?
• Is the company name prominent and easy to read?
• Is the item unique enough that people will keep and use it? 
• Can left-overs be used after the show for other purposes, such as sales calls and follow ups?

How do I choose a premium that will deliver the best results?

To choose the item that will deliver the best return on your investment, you first need to decide the objective for giving a premium. What should the gift accomplish? Some common objectives are:

• Creating goodwill and reminding the recipient of their pleasant experience at your booth
• Supporting and enhance your branding message
• Reinforcing information from product demos and live presentations
• Motivating the recipient to action

Along with the message, the premium itself should have an impact. If it is unique and useful, the gift can have a high perceived value. Choose an item that naturally augments your marketing message or booth theme.

How to use trade show premiums effectively

Don’t allow your premium to become another grab-bag stuffer. Leaving gifts out where anyone can take them diminishes their value. There are several ways to effectively use premiums at trade shows.

• As a reward for participating in product demos or watching live presentations
• As a gesture of thanks to visitors who answer lead/sales qualifying questions
• As a “thank you” for stopping at the booth
• When used in conjunction with our marketing magic, it adds continuity between the message and the give-aways.
• It is completely customizable, with space for company logo and marketing message.
• It is only available from Infinity Partners, so you can be sure it will be the only gift of its kind at the show.
• It has a long shelf life. The phenomenon of magic is always fascinating, so this premium won’t become outdated.
• It is versatile and can be used for sales and marketing situations other than trade shows.
• For example, sales reps can use it as an icebreaker on sales calls or include with a follow up note.